When a product runs out of stock, you can remove it from the website or keep it online, but with a different call to action. There are pros and cons to both options, plus a possible third way that might be the best compromise.
No-code solutions can dramatically reduce time to market without compromising flexibility. They allow you to focus on building your differentiators and give business users some time back to distinguish their brand.
In order to achieve true omnichannel, developers must be diligent and treat their content as data. It is the frontend's responsibility to interpret those data and give them a visual layout that is appropriate for each customer touchpoint.
The shopping cart analogy originated in the physical world, and it has been transferred to the digital realm. Using a stateless cart API, it is possible to embed an "add to cart" button anywhere, enabling true omnichannel commerce.
Despite all the recent hype, composable commerce has always existed. A great deal has changed because of the technology that now allows for that composition to be really effective. Nonetheless, it's important to understand how we got here.
Having an attractive website, with great content and fast loading times is essential, but the order pipeline is arguably the heart of any business. An ecommerce system should be designed around a flexible, reliable, and stateless order flow.
With stateless architecture, carts and checkout are no longer just the final steps of your ecommerce website, but rather a shared service for your organization that enables any customer interaction to become a shoppable moment.
The Internet has eliminated many of the barriers between markets. However, cultural, commercial, and legal differences between markets still exist, and it is the seller who must adapt, not the buyer.
Besides the product itself, customers consider two things when making a purchase decision. The first is the price of the product, and the second is the delivery lead time, or how long it will take for the order to arrive at their doorstep.
As monoliths are replaced by microservices and APIs, too much synchronization between systems can be problematic. By using SKUs as conventional shared identifiers, you can connect multiple data sources without writing any glue code.
A poorly managed catalog can result in operational complexity, SEO problems, and performance issues. The good news is that headless CMSs and modern search engines give us a solution that is very elegant, scalable, and even fun to code!
Multi-country is often confused with multi-language by developers. Selling internationally isn't just about translating an ecommerce website in different languages, but also about localizing its business settings for different countries and regions.
Ecommerce platforms often rely on currency conversions to handle multicurrency. This method has many limitations. It is much better to manage multiple independent price lists and gain full control over your pricing strategy.
Product content is commonly misunderstood to be different from editorial content. Moving your product catalog to a headless CMS simplifies your stack and makes your editors' life much easier.
Many clients ask me whether they should invest in a PIM or not. This article aims to answer this question by exploring three different options.
You should model your catalog using a solution that provides a flexible schema, such as a headless CMS. This will allow you to define strongly typed product models, simplify your development, and make your merchandisers' lives much easier.
There is no such thing as products and variants in the real world. Products and variants exist only in the context of an ecommerce website as product pages and variant selectors.
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