All of us want to create amazing customer experiences. We believe our solutions are better than others because they offer unmatched flexibility, scale, and simplicity. Make your site lightning-fast by going headless, because every millisecond counts, and the faster the site, the higher the conversion rate. Invest in best-in-class components that can be swapped in and out as needed, eliminating vendor lock-in and future-proofing your stack. Improve your time-to-market and ship code to production every day. Edit your website visually, without a developer.
Great stuff, all of it. It's all true. But where's the money? Are we really sure our value propositions matter to merchants? Is it really important to them to have headless, composable, or MACH architectures? Or do they just want to make their business more profitable by increasing revenue and reducing costs?
We developers always think the latest technology, framework, or web development trend will solve any problem. Let me tell you something: the coolest technology isn't always the answer. It's the smartest solution, even if it's not cutting-edge or worthy of an award.
Next time you talk to your clients, try putting yourself in their shoes. Think about your proposal from their perspective, not yours, and be honest with yourself about how valuable it is. Instead of blaming them for choosing another solution, platform, or vendor, try to understand why your offer wasn't as appealing as you thought. Maybe it's not them who don't understand you, but you. Maybe they just don't care about your cool technology. What they care about is their business. That's all. Show them the money. Here's how you'll make them happy. It's that simple. I promise.