Wholesale refers to the process of buying goods or merchandise from manufacturers and then selling them in large quantities to retailers, distributors, and other businesses. It involves the act of purchasing products in bulk, at a discounted price, and selling them at a higher price to make profit. Wholesale is an essential part of the supply chain, helping to streamline the distribution of goods from the manufacturer to the end customer.

Types of Wholesale

There are three types of wholesale:

1. Manufacturer’s Wholesale

This type of wholesale involves buying goods directly from manufacturers or producers. The manufacturer sells their products in bulk quantities to a distributor who later sells them to wholesale buyers. This type of wholesale is suitable for corporations and businesses who need to source their products in large amounts.

2. Merchant’s Wholesale

Merchant wholesale involves buying goods from a supplier and then selling it to retail businesses or large customers. This type of wholesale is ideal for small businesses who don't have the resources to purchase in large quantities.

3. Agent’s Wholesale

Agent wholesale involves acting as an intermediary between the manufacturer and the wholesaler. It involves buying goods from the manufacturer, then selling them through agents to retail businesses. This type of wholesale is suitable for businesses that don't want to hold inventory but still want to make money from the sale of goods.

Benefits of Wholesale

Wholesale offers many benefits to all parties involved in the supply chain. The benefits of wholesale include:

1. Cost Savings

Wholesale prices are usually lower than retail prices, which means businesses can purchase the products at a lower price and, in turn, sell them at a higher profit margin.

2. Variety

Buying goods in bulk from various manufacturers opens up a wide range of products to retailers, distributors, and other businesses, allowing them to meet the diverse needs of their customers.

3. Convenience

Buying products in bulk saves time and resources in sourcing products, allowing businesses to focus on other aspects of their operations.

4. Improved Relationship with Manufacturers

Wholesalers can foster a direct relationship with manufacturers, allowing them to negotiate prices, contracts, and preferred payment methods.


Wholesale is a vital component of the supply chain, helping businesses purchase products at a lower price, save time and resources, and offer a wider range of products to their customers. It's a symbiotic relationship between manufacturers and retailers, benefiting both parties involved. Understanding the intricacies of wholesale is important in achieving success in your retail or distribution business.

Enjoy the reading?

Subscribe to the newsletter and get a new article delivered to your inbox every week.