A coupon is a type of promotional tool used by businesses to attract customers and increase sales. Coupons provide customers with a discount or offer on a product or service, which encourages them to make a purchase. Couponing is a popular marketing strategy used by businesses of all sizes to promote their products and services.

Types of Coupons

There are several types of coupons that businesses can offer to customers, including:

Percentage Coupons

Percentage coupons offer customers a discount based on a percentage of the total purchase price. For example, a customer might receive a 10% discount on their entire purchase with a percentage coupon.

Fixed Coupons

A fixed coupon offers customers a set amount off the purchase price. For example, a customer might receive a coupon for $5 off their purchase.

Free Gift Coupons

Businesses can also offer free gift coupons to customers. These coupons provide customers with a free product or service with their purchase.

BOGO Coupons

BOGO (Buy One Get One) coupons offer customers a free product with the purchase of another product. For example, a customer might receive a coupon for a free bag of chips with the purchase of a sandwich.

Benefits of Using Coupons

There are several benefits of using coupons as a marketing strategy:

Increased Sales

Coupons encourage customers to make a purchase, which increases sales for businesses.

New Customers

Coupons can attract new customers to a business who may not have otherwise made a purchase.

Repeat Customers

Coupons can also encourage repeat customers who may use the coupon and return to make additional purchases.

Brand Awareness

Coupons can increase brand awareness by promoting a business and its products or services.


Coupons are a popular marketing tool for businesses to increase sales, attract new customers, and promote their brand. With various types of coupons available, businesses can tailor their marketing strategy to their target audience and goals.

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